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Company News Joins The Alliance Program Offers Internet Search Engine and Independent Price Comparison Service to Internet-enabled Wireless Mobile Phone Subscribers.

Santa Clara, California. May 1, 2000-, a wireless web portal for Internet-ready cellular phones has joined the Alliance program as an application developer., a leader in the emerging applications market for Internet-enabled mobile phones is developing a suite of services for wireless subscribers.'s applications are designed to empower mobile phone subscribers to instantly search for the increasing number of wireless web sites using the mobile phone's built-in UP.Browser microbrowser from By utilizing's Alliance Program, will allow network operators to provide their subscribers with unique benefits that so far were only available through the wired world. The offering was recently launched on February 7, 2000.'s services can be easily accessed, by entering on the phone's browser. The services are easily accessible from the desktop and also the wireless phone with the same address, offering full convenience for wired and wireless applications.

We have made it easy for the cellular phone user to search for new sites and bookmark them. New wireless web sites are registering to be included in our search engine database every day." added Mr. Raman Rao.

The wireless Internet search engine address the real needs of the mobile phone user. "We look forward to working closely with to introduce a range of exciting new applications that will truly enhance the utility and value of the mobile phone. The UP.Simulator is the primary tool that we have used to do our product development," said Mr. Rao. has product development activities in Santa Clara, California and Cambridge, Massachusetts. A number of the founders of have received their education at the Massachusetts Institute Of Technology.

The Alliance Program has two aims: to promote the concept of wireless information access, and to coordinate the exchange of ideas and information among Alliances Program members, other companies developing wireless Internet products and services, and's network operators. joins a growing list of alliances that includes content providers, application developers, tools providers and systems integrators using the Product Family. For more information about, please visit their Web site at

# # name and logo is a trademark of, Inc., the logo and the "UP." family of terms are trademarks of, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

For more information please contact:

Raman K. Rao
Chief Executive Officer
3350 Scott Blvd, Suite 6402
Santa Clara, CA 95054
Phone: 408 988 1201
Fax: 408 988 1022
E-mail address:








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